Typographic Patterns
Contact
|
Use Case |
When you want to share contact information for a person or office |
|
Limitations |
N/A |
|
What’s Required? |
The eyebrow, section heading, introduction, and button are all required |
|
What’s optional? |
Phone number |
CTA Bar
|
Use Case |
When you want to link to 1 or more places side-by-side to each other |
|
Limitations |
N/A |
|
What’s Required? |
There must be a section heading, introduction, and at least one primary button |
|
What’s optional? |
1 additional primary button and 2 secondary buttons are optional |
Outcomes Feature
|
Use Case |
When you want to feature a quote alongside a bit of featured text. This is especially helpful for sharing job outcomes |
|
Limitations |
N/A |
|
What’s Required? |
All fields are required (other than what is listed below). This includes all text fields and images for the quote, as well as the background image |
|
What’s optional? |
Introduction |
Quote
|
Use Case |
When you want to share a quote without an image |
|
Limitations |
N/A |
|
What’s Required? |
The quote text is required |
|
What’s optional? |
Section heading, introduction, attribution |
Statistics
|
Use Case |
When you want to highlight number-focused information |
|
Limitations |
All statistics must start with a number or numeric value followed by textual context. |
|
What’s Required? |
There must be 3 statistics. Each statistic must have a number and a caption. |
|
What’s optional? |
Section heading, introduction, and CTAs for each statistic |
Stats + Photo
|
Use Case |
When you want to feature 3 stats along with one image |
|
Limitations |
N/A |
|
What’s Required? |
There must be a section heading, introduction, photo, and 3 stats |
|
What’s optional? |
Introduction |