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GOVERNANCE Version 1-0 | February 18, 2025   The Arkansas State University website is only as powerful as the organization and quality of its content. And we know as content creators it can be challenging to know where to start, and what to focus on. Her...

Check out the following questions and choose the resource that most closely matches your query. You can also come back here to check out another resource if you don’t find the answer you’re looking for. Who manages the website? Review the Website Governance ...

Web governance refers to people, policies, procedures, standards, and guidelines that govern the creation and maintenance of the Arkansas State University official website and digital properties.  The overall goals of Web Governance are to: Detail roles, r...

Roles & Permissions The University Communications & Marketing team assigns roles in the content management system. Users fall into three categories of roles, with the following permissions:  Contributors: University employees that closely understand sit...

We’re going to define when it’s okay to make a new page and when content should be added to already existing pages. We will also provide some guidelines to follow around keeping the site structured appropriately.   Planning to add a new page? Before creatin...

Use this worksheet to establish why a new page is necessary, who this page is for, and what content and assets will be featured on the page. Taking this step before writing & editing will allow you to holistically understand the needs of this page and create c...

We’re going to outline some page structure ideas in templates for you to use when creating pages, based on the content you have. Determine which kind of page aligns most with the content you have, and recreate it in your CMS with the recommended patterns. How...

We will outline the different kinds of patterns available on the new site, and how they can be used. Use this library to help decide what patterns to use after you’ve chosen a page template. Read on to learn about the different types of patterns or explore th...

What is a brand?  “A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for ...

Follow these style guidelines and best practices to write engaging and clear pages. Writing Style Guide Style refers to the guidelines that editors and writers follow whenever they refer to persons, places and things; whenever they capitalize, abbreviate, pu...

How important is multimedia? Multimedia content is a key display type in the A-State visual language. Prospective students prefer multimedia content that is: Authentic Concise Visual Peer-approved Purpose-driven Mobile-friendly What makes a photo/v...

We’ll help you: Understand SEO at a high-level Learn about your target audience perspectives Illustrate SEO best practices to optimize your content and help users find the information What is SEO? Search Engine Optimization (SEO) is a practice designe...

Why is accessibility important? All users deserve to easily access a website and enjoy the experience. Nearly 20% of the U.S. population lives with a disability that makes accessing the internet difficult, or impossible. When the A-State website was designed ...

We’re going to define the terminology that you will see throughout our documentation. This can be a handy guide to refer back to while acquainting yourself with the process of creating & managing content on the site. General Terminology Audience The people ...

  Use Case When you want to share slides of multiple images on one page. Limitations There must be 3 to 10 slides. What’s Required? Each slide must have an image and caption. What’s optional? Section he...

  Use Case When you want to share a single image Limitations N/A What’s Required? There must be one image What’s optional? Section heading, introduction, caption    

  Use Case When you want to share two items that are related or equally important in a 2 column layout. Limitations N/A What’s Required? There must be 2 columns, and each column must have a title. What’s opt...

  Use Case When you want to share contact information for a person or office Limitations N/A What’s Required? The eyebrow, section heading, introduction, and button are all required What’s optional? Pho...

  Use Case When you want to feature 3 events. You can choose to feature events of a certain tag. Limitations The events featured must be linked to an existing event on the site. What’s Required? There must be 3 selec...

  Use Case When you want to share a list of related or equally important items in a more visual way. There can be an unlimited number of items in this list. Limitations N/A What’s Required? Each item in the list must...